Private: In Loving Memory of Hubert Kriegel (1946 – 2018)

It was sudden and unexpected, but it is unfortunately true. Beloved Hubert died on January 24, 2018 at the age of 71.

He was surrounded by his family and we’re told he did not suffer. It was blessedly quick. He had an aortic dissection and was gone soon after. His family and the Ural community are in shock but grateful for the life he gave us.

For the last 9 months he was living healthy, happy (off the road), and in harmony with his family including his wife, Lorraine, his daughter, Jessica, and her family including his new granddaughter, Eleanor.

Now his ride really is timeless as he sets off on his next adventure. We are so proud of the life he lived, always on his own terms and always honestly.

Hubert’s family has set up a GoFundMe to help with his medical and funeral expenses. If you would like to participate, click here:

They will be having a celebration of his life on February 17, 2018 at 2pm in Sacramento CA at House Kitchen and Bar, 555 Capitol Mall, Sacramento, CA, 95814. ( All are welcome.

They will have another celebration in France in a few months (date to be determined) which we will be announced on the website.

Ride in peace Hubert, thank you for your incredible adventurous spirit, gentle soul, and continuous inspiration to live life to the fullest.

As Hubert always said, “Don’t forget to take a risk today!”

View all of Hubert’s adventures on his website:

December 2017 Ural Demo Day And Our New Youtube Channel

Ural Portland’s last demo day of 2017 was one to be remembered. Experienced riders, Ural owners, and first time riders shared a unique experience test riding 2WD Urals through the streets, and even off-roading through mud and rain!

We celebrated the last demo day of the year by documenting the experience and uploading the first video to our new YouTube channel! As the first of many videos to come, we plan on uploading everything from test rides to more informative videos, like how to change a rear tire, check your oil, and install accessories. View our channel here and make sure to like and subscribe!


Mud never looked so artistic.

Adam Heller is one of our newest Ural converts.  This mild-mannered teacher has a real penchant for getting dirty!

I remember how polite and enthusiastic he the first day he stopped in.  He talked about his love for teaching, how much fun a Ural would be to use as a daily driver, and where he would explore.  He selected a new 2015 Asphalt Gear-Up, it had just arrived and was still in the crate.


He’s definitely the coolest teacher in Portland.

Here are some photos from Adam’s most recent adventure.  You might want to avert your eyes if mud offends you.  There isn’t much of this Ural that isn’t covered!  The rest of the story is Adam’s own words…

adam heller

These shots were up in Forest Grove State Forest, just about an hour and a half from Portland (if you go the quick way, I meander up there a bit slower and more scenic).


The ground was muddy and fun and then I hit it deep and it got really interesting.


The mud came up past the foot pegs, half way up the engine. I managed fairly well though and trudged through it beautifully.


The next day I went up to Mt. Hood, but it was too warm to find any snow to really play in. However after being in conversation with person after person for 45 minutes in a gas station parking lot (as we all know too well – editors note: it is not uncommon to have long conversations any time you get off or get on your motorcycle, gas stations are the most infamous stoppers!), I’ve been turned onto a few good spots to check out around the mountain and further east next time I ride out that way.


This weekend I’m starting out with a nice easy ride up skyline to Dutch Canyon Rd. and on to Scappoose to help a friend of mine break into a ’73 Yamaha he just started on, then I’m thinking of seeing what trouble I can find out by the Bridge of the Gods.


Do you have a story or adventure you want to share with us?  Send us an email with your words and photos.